Breaking Down the Challenges Companies Face When Preparing and Implementing a Business Plan

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Published: 14th December 2010
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Company Planning is Totally Essential for Company Success Yet Frequently Ignored



A good Business Plan is the most important (and often overlooked) part of running or starting a business, expanding a business or obtaining finance for a business. If a Business Plan is written properly, starting, expanding or running a business, and / or obtaining finance, is much easier, leaving less room for error and failure.



Developing an Efficient Organization Planning Process Results in a Great Business Enterprise Plan



Formats are important for Business Planning but most important is the Process. The Process is a building block system that is continuous, systematic and comprehensive. It involves the entire Company, produces dependable decision making and executes those decisions in a Strategic Plan. A good Business Plan also measures the relationship between Expectations and Procedure- it evaluates your Company's progress or lack thereof. A Business Plan's goal is to build the future for your company- being proactive versus reactive in relationship to your market niche.



Diverse Company Plan Formats for Different Strategy Purposes



There are various business plan formats for different purposes. I recommend starting with a Comprehensive business plan to successfully run your business or project. With the comprehensive plan in place, it is a snap to form other more specific purpose plans off of that main business plan. An example would be a funding business plan to secure finance for a company.



The Organization of an Organization Program



Organizing the business plan is an important part of an effective business plan. The eight section business plan that I use is ordered in a specific format since each section builds on the other as you progress through the business planning process. The Executive Summary may come at the beginning of a business but it important to develop the executive summary last as it pulls the entire plan together in a few critical pages. With that exception, the rest of the business plan is developed in the order of the sections listed here. Be sure to remember that a business plan is a business document and it isn't a book. So your writing style should indicate such; you are not writing prose. The plan should contain a precise and concise format, be organized into clearly numbered sections and related sub-sections, and contain very specific information in short paragraphs and bullet points.



Business Plan Section One: Executive Summary



As mentioned previously, the Executive Summary should be penned last. Why? Simply because it organizes and summarizes the total Business Program. You cannot accomplish this properly till all various areas of the Business Enterprise Strategy are completed. You should create two sorts or renditions of the Executive Summary for your Enterprise Strategy. A short version which is 2-3 pages and a longer model that is 5-7 pages long. TheExecutive Summary contains the Company Statement, Visions and Mission, the Objective of the Enterprise Plan and a quick summary of each part of your Organization Plan, alongside with a Financial / Profitability Segment.



Business Plan Section Two: Company Overview



The Company area of a Company Strategy speaks to all the relevant details of your certain company. For example, how it is shaped; which your company does; how it is structured; your Vision, Objective and Aim Statements: historical past of the company; where it is located; how you can be contacted and so forth. This part will come first in the Company Plan as it serves as an intro to the required details and track record of your company.



Business Plan Section Three: Management and Operations



This part builds on the Company Part conveying in information who can run the company; who based the company; who the key employees are inside of the company; how the company could be run; what are the particular skills of individuals who should run the company, do the job in the company and be responsible for sales, marketing and strategic direction; the specific gaps in Management and talent, providing a plan to fill or overcome those present gaps; and so forth. You can have the greatest business strategy but lack the individuals to perform the program. Thus, the Administration Area of the Enterprise Strategy is the most important component of the plan and frequently scrutinized as such by money sources, potential consumers and your Business Enterprise Plan audience.



Business Plan Section Four: Products and Services



Now that you have formulated the Company and Management parts, it is time to explain in depth your Company's Product or Service (P/S). This segment additionally contains facts on your competitor's P/S. One of the most critical features of the P/S part of the Enterprise Plan teaches why your P/S is unparalleled: i.e. its competitive advantage or put another way, the utility of your P/S. On the converse, the P/S part states exactly where you possess weaknesses in your P/S line-up.



Business Plan Section Five: Marketing Analysis, Marketing Strategy and Marketing Plan



The Marketing Program totally evolves how your P/S will be marketed; summarizes your Advertising and Marketing Investigation (precise research included in the Appendix); fully particulars of your specific Target Market Segments; and describes your P/S Competitive Advantage. In sum, The Marketing Planteaches in great detail how your P/S can be positioned in the marketplace and ought to be supported by detailed, believable market exploration. The Marketing Strategy carves out your niche and advances effective Advertising and Marketing Programs, along with a Strategic Marketing Plan and Program.



Business Plan Section Six: Strategic Plan and Sales Plan



The Strategic Plan places the Marketing Strategy into motion. The Strategic Plan equals motion and implementation. It additionally details your Gross Sales Forecast for each and every distinct product or service or service. The Strategic Plan will take the huge exact amount of marketing and advertising details and investigation and puts it into a plainly defined Sales Program. It isquite important a Strategic Program is plausible and achievable. It works out all the "kinks" and road blocks in your Marketing Plan and illustrates how you could conquer your Competitive Gaps.



Business Plan Section Seven: Financials



If you produce your Strategic Strategy effectively, completing the Financials should not be overly difficult. The principal reason why business owners have this kind of a very difficult time with the Financials Section of a Business Enterprise Plan is generally due to a casual job on their Strategic Planning (as well as other important parts). Financial Projections are not believable chiefly due to the fact a suitable, very well designed Strategic Strategy wasn't accomplished. An extremely crucial element of the Financial Segment is the Assumptions area. This details all the assumptions you have utilized in developing the financials.



Cash Flow Statement: Monthly basis for 12 months. Yearly and Quarterly basis for 3-5 years.



Income Statement: Monthly basis for 12 months. Yearly and Quarterly basis for 3-5 years.



Balance Sheet: Yearly and Quarterly basis for 3-5 years.



Business Plan Section Eight: Appendix



The Appendix Section of a Business Plan contains all the bulky items: marketing research, construction plans, appraisals, valuations, company art work and graphics, company charters and share details and so forth. Since an Appendix is often large in volume, it is important to have a table of contents in the beginning of the section, detailing what is contained and where it appears in the Appendix section.



Write Business Plans is very important for a business, whether to use the business plan as a roadmap to business success, to obtain funding for the business, or attract the right business partnership or joint venture. You can find more resources about effective business planning by visiting Business Plan Outline. Frank Goley works for ABC Business Consulting as a business consultant, business plan consultant and writer, business coach, web marketing and SEO consultant, and business turnaround expert. He is author of the business plan book, "The Comprehensive Business Plan Workbook - A Step by Step Guide to Effective Business Planning", and writes the Business Success Strategies Blog. Frank has written over 170 articles on Business Success.

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